Digital printing "on the fly", personalising each print with data from a spreadsheet.
Variable Data Digital Printing
Variable data printing or VDP is also referred to as personalised printing. With the advent of high quality digital printing came the ability to personalise every printed piece without the need for costly plate changes or a second process of overprinting an existing generic piece.
Using a generic template of artwork, we can link text boxes and picture boxes to a database or excel spreadsheet and pull data into the printed piece simultaneously as the piece is printed. Every copy can be completely tailored to the recipient. This can be as simple or as complex as you wish. The samples opposite demonstrate how it can work.
An example might be that you want to send a mailer to a database of previous customers who last year went on various holidays booked through your company. You might want to send an offer to them based on what they previously booked. Instead of sending all offers to all customers you can have a template and change text and images within that templates that are only relevant to a particular recipients interests.