Personal URLs (pURLs)

With the abundance of marketing material delivered to us these days, it's inevitable that people will feel they are just another target of a mass mailing campaign. By engaging with the recipient on a one-to-one basis you can make them feel special. Combine this with marketing that appeals to their interests and you have a far greater chance of getting their attention.

Personal URLs (pURLs) are personalised web pages for your users (e.g. www.aka-digital.co.uk/john.smith). The idea is that you dynamically create the web page for them based on data you hold. They are greeted by name, but the page will also feature relevant information, products and services based on the data you hold about them.

Customers are directed to the pURL using a personalised direct mail campaign, either by print or email. Conversion rates are high due to the personal nature of the communication, and once you have the user online you can concentrate on directing them to your call to action, which may be different for each user.

We see personalised URLs as a key part of Intelligent Marketing. Contact us to see how we could make it work for you.