HP Indigo Digital Printing

Digital printing has caused a paradigm shift in the printing world; making the impossible, possible. It brought with it the exact solution that many print customers needed and offered a viable printing option that now the industry wouldn’t dream of doing without.

One of the most important advantages that digital printing offers is a quicker response time due to its minimal press setup and it’s built in multi-colour registration system. This eliminates many of the upfront, time consuming processes that can cause analogue printing methods to have a slower turn-around time.

Another advantage of digital printing is the ability of offer variable data printing; this means that each printed piece can have different information on it driven from a database of spreadsheet providing personalisation and customisation unmatched by other processes.