Measurable Benefits
Economy - Without the up-front setup costs of traditional printing, businesses can print small quantities of brochures, flyers and business cards cheaply and on-demand.
Speed – each litho print run takes a long time to setup. Digital print jobs can be setup quickly allowing next day, or even same day delivery.
Green – the on-demand nature of digital printing, together with the clean, efficient technologies used in our Indigo press means that digital printing is more environmentally friendly than litho.
Unique – every copy can be customised to include unique content, such as the customer’s name, unique discount codes and even images. Personalised marketing helps improve the response rate because people are more likely to engage with content that’s relevant to them.
Quality – Unlike most Digital Printing, the quality produced by our HP Indigo press is almost indistinguishable from traditional litho printing.
Flexibility – Literature can be updated regularly, in a fast moving, constantly changing world you digital printing allows you to call off shorter runs as you need them. measurable benefits
HP Indigo Digital Print Quality
Our HP Indigo press outperforms other digital presses because it is the only press that uses an offset printing process similar to litho printing, it also has the most consistent colour reproduction, the widest range of available media to print on, and the look and feel of the finished result is of the best possible quality.
There are some that remain sceptical about the quality of digital printing and what the benefits are. Reduced costs, shorter response times, very little waste and the powerful marketing opportunities that digital printing offers are often overlooked, it is not just about ink on paper!
In our opinion, digital printing is the future of the industry, it will eventually become the only form of printed communications, we are passionate about it and that's why we have invested in the very best technology available.
