Email Marketing

Email marketing offers a fast, flexible, and dynamic way to reach a large audience that is cost effective and proven to deliver results.

If you're thinking about an email marketing campaign, you need to ensure your message will reach your target's inbox and not be treated or perceived as "spam". The challenge is to deliver a message that will be read and responded to.

To increase response rates consider offering imaginative, personalised content with a call to action which will engage the user - perhaps a link to personalised web page (pURL) which will give them an incentive to click. By monitoring response rates you might decide to follow up non respondents with a personalised postal mailer.

AKA can create and manage personalised email marketing campaigns, as either standalone projects or integrated with other media. Contact us to find out more.