Personalised Direct Mail  |   Personal URLs  |   Email Marketing

Example A “One Size Fits All”

10,000 DL Mailers = £3,000
1% Respondents = 100
Cost per respondent = £30.00

Example B “Targeted & Personalised”

1000 DL Mailer = £500.00
10% Respondents = 100
Cost per respondent = £5.00

Personalised Direct Mail

3 Thought Provoking Facts:

  1. A generic “one size fits all” mailing will average a response rate of less than a 1%
  2. The cost of postage has risen dramatically over the past few years
  3. Waste paper and carbon emissions have a detrimental impact on the environment

3 Thought Provoking Questions:

  1. Why would anyone want to waste 99% of anything?
  2. Interested in achieving the same number of responses at 20% of the cost?
  3. Would you like to reduce your carbon footprint by 90% at the same time?
If you want to achieve a higher response rate from a greener solution and cut costs, contact us to discuss your requirements.