Personalised Direct Mail | Personal URLs | Email Marketing

49p

A personalised direct mail campaign could cost as little as 49p per recipient*, and we are offering our pURL system for FREE.

*Based on a 2pp DL 99x210mm laminated colour mailing 2nd class post, qty 5000. pURL included in price

QR Codes - bridging the gap between print and electronic media

QR Code

Using a QR code reader application (many are available free) users can scan the QR code with their smart phone to interact directly with the printed item.

This could take them to a specific web page referenced by your mailer, to your businesses location on a map, a facebook page or even save your contact details to their address book.

Personalised Direct Mail

Direct mail implemented properly, can deliver a significant improvement in ROI, especially when combined with a personalised web address (pURL).

The direct mail piece need not be too complex but should be concise and communicate your message clearly and succinctly. You can use the mail piece to drive potential clients to your website either directly or via a pURL. You can be confident these will be quality respondents (leads) who are genuinely interested in your offering because they have made the effort to find out more rather than just clicking through via an email link.

Campaigns we have carried out for clients using direct mail and a pURL achieved response rates of between 5% and 15%. (Qualified by the number of recipients who visited their pURL and interacted with it in some way)

AKA’s unique DIRECT MAIL RESPONSE system (DMR) records who has visited their pURL, at what time and how many visits they made. This provides valuable information on how successful your campaign has been and provides leads to follow up. The system can be accessed online in real time.

AKA Digital are here to help you achieve your marketing goals

With over 30 years combined expertise in print, marketing and electronic media communications, we take care of the entire process from concept to delivery, including the design, print and fulfilment processes. We also offer a database sourcing service.

Only when we fully understand your target audience, the message you want to communicate and your campaign goals can we work with you to achieve a unique stand out mail piece that will deliver the best possible results for your business.

We also offer full personalising of each mail piece to make it more relevant to the recipient. E.g. voucher codes and product versioning. Personalising in this way helps improve response rates further.